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BRANDING & SERVICES

What is your brand's identity?

BRANDING, DESIGN & STRATEGY

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. The concept of a brand extends far beyond just your company logo, however. It’s more about how you appear and connect with your target market through the use of content, imagery, and strategy.

“Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers.”

Branding effects your business’s core values and every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers’ experience of your organization. A strong brand can make any business stand out from the crowd, particularly in competitive markets.

THE PITCH

Slogan. Motto. Tagline. You can call it many different things, but your “Pitch” is the most memorable part of your advertising.

LOGO

The backbone of any brand is a logo. A logo typeface and/or icon mark can evoke emotion, tell a story, and live with a brand forever.

IMAGERY

Images add depth to the medium they’re embedded in. They appeal to human senses and evoke emotion. What images a brand uses greatly effects a viewers perspective of that brand.

COLORS & FONTS

Colors and typography evoke emotion and give a brand its style. The use of certain color pairings and knowing when to use serif or sans serif fonts is important in creating a brand’s identity.